new show, new terminology


Phantom Captain:
Art and Crowdsourcing
curated by Andrea Grover

October 18 - November 25, 2006

Artists: Harrell Fletcher and Miranda July, Jeff Howe, Davy Rothbart, Allison Wiese, and others

*This exhibition will feature several live performances and events, and we will post the schedule here as details are confirmed. Please check back for updates.

Phantom Captain explores art collaboration that involves amateur groups of individuals responding to “crowdsourcing” initiatives created by artists. The term crowdsourcing was coined by Jeff Howe and Mark Robinson of Wired Magazine and describes “user-generated content,” or outsourcing labor to armies of amateurs. Crowdsourcing is the methodology behind websites like Wikipedia, Threadless, Ebay, Flickr, Youtube, Blogger, etc., where without the user, all that exists is the conduit for sharing media. User reviews and recommendations are the driving force behind websites like Netflix and Amazon. While crowdsourcing is becoming common practice in business (see Howard Rheingold’s Smart Mobs), its potential is also being harnessed by artists to create communal artworks.

Andrea Grover is the founding director of Aurora Picture Show, a 501(c)(3) non-profit center for film, video and new media housed in a former church building in Houston, Texas.

Apexart

291 Church Street
(between Walker and White)
New York, NY 10013 USA

tel. +212 431 5270

Image:
Harrell Fletcher and Miranda July, Learning
to Love You More, Assignment #18: Recreate a
poster you had as a teenager, report submitted
by Danny Martin, Thorsby, Alabama USA.